9th June 2022, Delhi: Born as a personal mood board of a corporate communications maverick, Anubhuti Sharma, Impresario Global (I.M) is on a unique growth trajectory. Co-founded by Indian actor and philanthropist, Vivek Anand Oberoi, the start-up is seated in the space of social impact. I.M aims to become the first-ever crowdsourced content-driven, product-enabled platform for everything related to social impact, backed by a global first index for prosocial behavior. Anubhuti Sharma, Founder & Group CEO, I.M marking the first year of I.M’s official inception, said, “I.M’s Cause Central is an idea to create sustainable social impact on the foundation of commerce that incentivizes civic consciousness and behavior.” She noted that “Demographic dividend across the world is driven by purpose evident by the market sentiment on how people want to align with brands and personalities supporting a cause. This puts focus on the demand for not just profitability but social well-being. Premised on the notion of creating an ecosystem for causes under one roof, Cause Central took form.”
Supported in its vision of creating a cause central for communities, I.M found support in the passionate guidance of Indian actor & philanthropist, Vivek Anand Oberoi, a genuine proponent of the Indian MSME ecosystem. He said, “I have full confidence in the vision of I.M and Cause Central to have a dedicated space for causes so people can be incentivized for social performance to enhance civic-mindedness. I intend to walk along the journey and encourage people to #ThinkWhyDoNow in an informed manner with all the resources I.M plans to bring to their disposal be it policies, subject matter experts, or social marketing campaigns. This is the most critical marketplace to have in today’s times.”
I.M’s current verticals, in addition to its subsidiary for strategic advisory, are valued at INR 50cr in a pre-seed stage owing to the development of its product-enabled ecosystems for social causes. The occasion was marked by the announcement of its strategic partnership with India Accelerator, one of the country’s premier seed accelerators and the only one associated with GAN (Global Accelerator Network) that received Start Up India’s ‘Best Accelerator of the Country’ award at NSA 2021. “Cause Central will help identify, arbitrate and evaluate impact and goodwill at the genetics of each stakeholder in the ecosystem. As a well-researched and developing platform, with I.M we aspire to become a tool to measure the social intelligence of states, councils, corporates, and communities, even down to the minutia of each individual in the coming years. Our ecosystem at IA Social Labs will help guide strategic initiatives for I.M and scale business and impact their journey”, says Munish Bhatia, Co-Founder India Accelerator and Vertical Partner to IA Social Labs.
Impresario Global wields cause marketing as a tool to be an amplifier of your voice and intent, and equip you with resources to bring impactful change; a change you want to see. We narrate stories that inspire public mobilization, bringing to the forefront real local issues you face and propose action from those in charge. A positive disruptor of societal stereotypes, injustice and misinformation, I.M is ethically committed to shaping the ideas of common people into purposeful intent with high impact.