26th July 2022 – Sports Station, a leading multi-brand concept store chain in the sportswear and athleisure category from Delhi, is getting ready to chart a new path into the future that focuses on store expansion, and product distribution through their exclusive offline stores and online channel with a dedicated eCommerce website. By actively participating in building the sportswear ecosystem in India through retail and manufacturing, SSIPL Group launched the concept in 2015 as a sports footwear door, which now has a network of ~75 stores across India and retails marquee international sportswear & athleisure brand including Nike, Adidas, Puma, Skechers, Asics, Reebok, and Lotto.
SSIPL’s experience in retailing International Sports & Lifestyle brands has been a catalyst in propelling the brand to become a recognized name in the sportswear industry. With its customer base spanning across the nation, they are working on expanding the footprint of Sports Station stores to capture a bigger market share in this category over the next couple of years.
Speaking about the development Mr. Aasheesh Mediratta, CEO, SSIPL Retail said, “Over the last few years, Sports Station has progressed on its brand elevation journey and is now one of the leading chains of multi-brand concept stores in sportswear apparel, footwear, and accessories. This business vertical remains one of the strategic priorities for the group and we intend to make Sports Station, a destination for sportswear and athleisurewear in India. We aim to take store count to 100 in the next twelve to eighteen months with acceleration planned in all key areas; increase in store network, expansion in categories and brand mix, backed with an exclusive website, www.sportsstation.in to give complete shopping experience to our customers.”
Sportswear & Athleisure remains to be the fastest growing segment in global sports owing to this shift, the global market forecast is for an increase of USD 401 billion by 2025, pointing out that the demand for the fashionable athletic gear is showing no signs of slowing down. As a leading chain of multi-brand sportswear and athleisure, Sports station has seen good growth and with the strong continued trend of athleisure, new stores shall help the brand to maintain a competitive edge in the growing market.
SSIPL group is an integrated sportswear company that has been in the business of Retail, Distribution & Manufacturing of international Sports & Lifestyle brands since 1994. With a nationwide network of ~270 exclusive and multi-brand stores spread across 80+ cities with over 3 lakh square feet of retail presence, the company is a strategic retail partner of Nike and Levi’s in India. The company retails international and domestic sportswear and athleisure brands through multi-brand concept stores under the name of “Sports Station” and is a licensee and distributor of the Italian Sportswear brand, Lotto in India.
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