Imagine what it would be like to live and work in our world after 2030. Perhaps thanks to advances in Extended Reality (XR), a collective term for immersive technology that can fuse the physical and virtual worlds, you can buy a new home anywhere in the world as if you were actually there. Far land. By 2022, the XR market is projected to reach $ 209 billion, eight times the current level. This extraordinary growth could mean that the reality of our lives in 2030 is beyond our imagination.
What is Extended Reality (XR)?
XR is a new generic term for all immersive technologies. What we already have today: Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and those that haven't been developed yet. All immersive technologies reinforce the reality we experience by integrating the virtual world with the "real" world or by creating a completely immersive experience. According to a recent survey, more than 60% of respondents believe that XR will become mainstream over the next five years. To get a complete picture of the XR, let's take a look at each of the technologies that currently exist.
Augmented Reality (AR)
Augmented Reality superimposes virtual information and objects on the real world. This experience enriches the real world with digital details such as images, text and animations. You can access the experience through AR glasses or your screen, tablet or smartphone. This means that the user is not isolated from the real world and can interact and see what is happening in front of the user. The best-known example of AR is the Pokémon GO game, which overlays digital creatures on the real world, or the Snapchat filter, which places digital objects such as hats and glasses on your head.
Virtual Reality (VR)
In contrast to augmented reality, the virtual reality experience completely immerses the user in a simulated digital environment. Individuals need to wear a VR headset or head-mounted display to get a 360-degree view of the artificial world that the brain believes. The gaming and entertainment industry adopted this technology early on. However, companies in various industries such as healthcare, construction, engineering, and military find VR to be very useful.
Mixed Reality (MR)
Mixed Reality allows digital and real objects to coexist and interact in real-time. This is the latest immersive technology, sometimes referred to as hybrid reality. It requires much more processing power than MR headsets and VR and AR. Microsoft's HoloLens is a great example of how to place a digital object in a standing room, turn it around, and interact with it as much as possible. Companies are looking for ways to use mixed reality to solve problems, support initiatives, and improve their businesses.
XR Challenges People developing
XR technology are suffering from some of the challenges of mainstream adoption. First, XR technology collects and processes large amounts of very detailed and personal data about Imagine what it would be like to live and work in our world after 2030. Perhaps thanks to advances in Extended Reality (XR), a collective term for immersive technology that can fuse the physical and virtual worlds, you can buy a new home anywhere in the world as if you were actually there. Far land. By 2022, the XR market is projected to reach $ 209 billion, eight times the current level. This extraordinary growth could mean that the reality of our lives in 2030 is beyond our imagination.
your actions, what you see, and even your emotions at a particular point in time that you need to protect.
In addition, technology implementation costs need to be reduced. Otherwise, many companies will not be able to invest in it. Wearable devices that enable a complete XR experience are important not only to be fashionable and comfortable but also to be always connected, smart and immersive. Key engineering and hardware issues such as displays, power and heat, motion tracking, connectivity, and general lighting have not yet been resolved. Virtual objects are indistinguishable from real objects in the real world, especially when the lighting changes.
Every day, we are one step closer to solving these problems. As a result, there will be more mainstream applications for all XR technologies in the coming years.
Extended Reality Application for Business
XR has many practical uses. Here are some examples:
Retail: XR gives customers the opportunity to give it a try before making a purchase. Watchmaker Rolex has an AR app that lets you try on your watch on your wrist, and furniture company IKEA provides customers with the ability to place furniture at home using their smartphones.
Training: Especially in life-and-death situations, XR is a way for soldiers, medical professionals, pilots/astronauts, chemists, etc. to find solutions to problems and respond to dangerous situations without losing life risk. We can provide surreal training tools to help you learn. Or everyone else is at risk.
Remote Work: Employees can connect to their home office or professionals around the world as if they were both in the same room.
Marketing: Opportunities to connect with potential customers and consumers through XR guide marketers to fully consider the potential of using XR for the benefit of their business. Real Estate: Even if you're in another location, it can be easier to find buyers and tenants if you can determine if an individual needs to "go through" a room.
Entertainment: As an early adopter, the entertainment industry continues to look for new ways to use immersive technology.