The WhatsApp Incubator Programme (WIP) was launched on Monday by messaging network WhatsApp. By leveraging the WhatsApp Business Platform, the business claims the program will enable beneficial and measurable health results at scale.

According to the business, the program is designed to identify ten groups that are working to address significant health challenges. They'll be directed through a 'design thinking led' process to gain more profound knowledge and apply their WhatsApp-powered solution. The chosen organizations will offer technical assistance in developing, prototyping, and testing their health use cases.

Abhijit Bose, head of WhatsApp India, stated technology had been the most potent tool in India's fight against Covid-19. "During the pandemic we have seen several innovative use cases of the WhatsApp Business platform by government organisations, civic actors, city administrations, and many more NGOs, both large and small, across sectors and locations," he said.

"We feel honoured to have had the opportunity to work alongside some of these organisations to help drive effectiveness and impact during the pandemic for various communities in India. We hope the WhatsApp Incubator programme brings forth more such innovative and unique solutions that will help solve India's healthcare needs," he continued.

Entrepreneurs, NGOs, start-ups, and other groups with ideas to address general immunization, mental health, maternity health, and fair access to healthcare can register for the program.

According to WhatsApp, participating firms will be mentored by industry experts, get access to on-ground ecosystems, receive support with impact measurement guidelines, and network with investors to scale their use cases. Quicksand Design Studio runs the program, and applications are accepted until December 24.