The modern consumer is constantly on the lookout for the most efficient means of communication. Be it pizza or groceries, we don’t want to wait too much! Consumers are not behind in embracing new communication channels, thanks to recent technological advances and tech companies developing improved communication channels. The majority of people nowadays interact via social media sites such as Facebook, Instagram, Snapchat, and WhatsApp. With over 2 billion active users, WhatsApp is one of the most common messaging apps on the globe. This messaging app sends at least 60 billion messages every day. We're seeing a lot of adoption in Europe and the United Kingdom. At least 80% of adults in the United Kingdom aged 18 to 24 use WhatsApp as their primary messaging app.
Businesses should consider WhatsApp as a new channel to connect with their customers, given that billions of people use it several times every day. According to a new Facebook Messaging Survey, most consumers are more likely to stay loyal and shop with a brand they connect with directly. Businesses can use WhatsApp to deliver direct marketing messages to consumers, gain their confidence, and increase brand loyalty.
As WhatsApp reached 27.6 million active users in the United Kingdom by the end of 2019, many people thought it was on its way to replacing SMS. That may be valid, given the rate at which people are signing up for Whatsapp. WhatsApp is the main messaging app for the vast majority of cell phone users. This is due to the fact that it is less expensive than sending direct SMS and allows one to track if the reader has read the message.
Despite the fact that WhatsApp is one of the most popular messaging apps in the world, only a few companies and marketing professionals use it to communicate with customers today. Just 7% of experienced marketers use WhatsApp to support their companies today. Since WhatsApp is mostly used for messaging and communication, any business will benefit from it. Here are a few ideas for using WhatsApp on your business:
- Boost your online visibility.
- Directly engage with customers.
- Organise your contacts.
WhatsApp Business offers two styles of accounts for businesses, each with its own set of features. The daily business account helps to keep personal and work communications apart while also making it easier to respond to customers. Automated greeting and away messages are also available. If you want to have both a personal and a business WhatsApp account, you will need a different SIM or phone number.
Growing businesses should consider the WhatsApp Business API account, which is optimised for larger businesses. Multiple users are allowed on this pay-to-use site, allowing both sales and customer support teams to connect with customers. WhatsApp Business features like the WhatsApp Business Catalog and WhatsApp Cart allow you to market and sell your goods or services. Customers can access product and service listings through the catalogue feature. With images, details, and pricing statistics, you can highlight what you have to offer.
WhatsApp Business gives you another way to communicate with your target audience and interact with customers. WhatsApp Business could be a good addition to your marketing tactics if you're looking for new ways to engage with consumers, work through offline and online platforms, and access additional metrics about your customers.